Cowboy Up is not your typical energy drink. Handcrafted & Micro-brewed in Moriarty, New Mexico, Cowboy Up is All Natural. We chose not to use synthetic or artificial ingredients, there are no added sugars, & Cowboy Up energy Drink is sweetened only with apple juice. Our healthy formula includes lime juice, coriander, orange peel, amino acids and B-Vitamins. Here in New Mexico we strive to make the best energy drink possible while strengthening cowboy culture. If you need a little pep in your step be sure to try Cowboy Up. Don’t Just Wake Up…Cowboy Up!